*first look (despite how it looks here I actually cried first)
The calendar read January 7th, 2013. Add to cart. Proceed to checkout. It was still a few weeks until this purchase would be unveiled beneath a surprisingly not so poorly wrapped birthday present by yours truly. This was not a camera. It was an investment…in Cara. Sometimes your most impulsive decisions can be your best ones. If a better camera, a better lens, meant everyone else could more clearly see what I see, then there is no hesitation. The blog began.
I was fully prepared to support this passion of hers. Well…I take that back. I thought I was fully prepared. You see a fashion blog and you see it for the final product. You see 4-5 daily photos and some (hopefully) creative copy within. What most people don’t realize is, running a fashion blog is like picking out clothes for a first date…except this first date is nearly every day of every week. You debate with yourself over not only what to wear, but how to wear it…..Should I leave only the top two buttons unbuttoned? Should I roll up my sleeves? Ooooo a hat, yes, I’ll wear a hat. Wait, now I look like Jon Cryer in Sixteen Candles. That’s not a good look for anyone. And no, you Can’t Buy Me Love by simply ripping the sleeves off my shirt to give me an instant cool factor. Okay, wait, that is what was going through my head on first dates. However, these are the types of questions that I field from Cara daily, and questions that I’m positive she asks herself when I’m not around. Just insert Ringwald in place of Cryer and Dempsey….you get the idea.
So, once you factor in the outfit selection, the time it takes to choose a shoot location, the writing, the editing, the photo touch ups, etc….you have yourself a separate full time job. If you don’t have passion for this, you won’t get past week one. And here we are in month 22. I say “we” because we’re a team. Not just Cara and me, but Emma as well. We all make compromises and sacrifices along the way, but you try not to let each other give up on what truly makes them happy, as you figure out how to cut back on everything else to allow for it.
After watching Cara’s blog for some time now, I now realize that it’s not about the camera you use, the price of clothing you choose to promote, the amount of time you spend trying to come up with the right copy (although clever and entertaining as it might be). It’s about style and letting “you” be expressed through that style. It’s safe to say, I have very little to no style. But as for Cara and many other fashion bloggers that dedicate a substantial portion of their daily life to this, you are a big reason why we will never resort to wearing those uniforms so often depicted in movies that are supposed to take place in the future. Don’t “beam me up Scotty”, I’ll be fine right here. Let’s keep being different, and be better for it.
Lastly, thanks to all the followers and fellow bloggers. Thanks to the people behind the lens, which we know in most cases is the significant other. And to those significant others, thanks for putting up with comments such as “let’s do one more vertical shot,” “get a lower angle”, “make sure you blur the background on this one.” These blogs are not possible without you, so don’t ever feel underappreciated. Thanks specifically to Emma for taking rapid fire shots of her mother like she’s a tourist with only 5 minutes left until the bus leaves, as she establishes herself as one of the youngest fashion photogs in the biz.
Cara. I believe in this blog. And I believe in you. Keep inspiring.